Privacy Policy
Last updated: 13 August 2026
Who we are
Assist Accounting & Business Support Ltd ("Assist", "we", "us", "our") is a company registered in England and Wales under company number 11867851, with registered office at Boston House, Grove Business Park, Wantage, OX12 9FF.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy explains what personal data we collect, why, and what rights you have over it, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this policy or how we handle your data, contact us at:
Email: info@assistaccounting.co.uk
Phone: +44 (0) 1235 603 044
Post: Boston House, Grove Business Park, Wantage, OX12 9FF
What personal data we collect
Depending on how you interact with us, we may collect:
• Contact details you give us via our contact form, email, phone, or live chat (name, email address, phone number, company name, and the content of your message)
• Client and financial information you provide once you become a client, as needed to deliver accounting, bookkeeping, payroll, tax, and business support services
• Account information if you register for our members area
• Technical data collected automatically when you visit our website (such as IP address, browser type, device information, and pages visited), gathered via cookies and similar technologies
• Marketing preferences, such as whether you've opted in to receive newsletters or updates
Why we collect it and our lawful basis
We process your data to respond to enquiries, provide our accounting and business support services, manage your account, send marketing communications you've opted into, improve our website, and comply with our legal and regulatory obligations (such as HMRC and Companies House requirements). Our lawful bases include performance of a contract, legitimate interests, consent, and legal obligation, depending on the purpose.
Who we share it with
We don't sell your personal data. We may share it with software and service providers we use to deliver our services and run this website (which may include Xero, QuickBooks, Clearbooks, and Wix.com), HMRC, Companies House, and other regulators where required to act on your behalf, our own professional advisers, and law enforcement or regulators where legally required. Some providers may store data outside the UK/EEA; where that happens, we ensure appropriate safeguards are in place.
How long we keep it
We keep personal data only as long as necessary. For client financial and accounting records, this generally means at least six years after the end of the relevant tax or accounting period, in line with HMRC and Companies House requirements. Enquiry and marketing data is kept for a shorter period and deleted or anonymised once no longer needed.
Cookies
Our website uses cookies and similar technologies to run properly, remember your preferences, and understand how visitors use the site. You can manage your cookie preferences using the cookie banner on our site, and through your browser settings.
Your rights
Under UK GDPR, you have the right to access, correct, or erase your data, restrict or object to our processing, request data portability, and withdraw consent at any time where we rely on it. To exercise any of these rights, contact us using the details above. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you think we haven't handled your data properly.
Changes to this policy
We may update this policy from time to time. We'll post any changes on this page with an updated "last updated" date.